Content that works for you
A content strategy is a plan that helps create, share, and manage content to achieve your business goals. It focuses on knowing the audience, defining important messages and building a narrative your customers will engage with. A good content strategy allows organisations to produce useful and consistent content that boosts brand recognition and encourages sales. It also needs regular review and changes to stay relevant in an ever-changing landscape. By setting clear goals and aligning content with overall product design and marketing plans businesses can improve their online presence.
OUR SERVICES
Co-create narratives that matter.
Content audits
A content audit is a systematic evaluation of the content within a website or digital platform. The primary purpose of conducting a content audit is to assess the effectiveness, quality, and relevance of the existing content.
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We work with you to define your target audience and understanding their needs and preferences. This includes Pen Portraits which are crucial to getting to a customer-first / user-centric content experience.
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Next, setting clear goals is crucial; whether aiming to increase brand awareness, generate leads, or engage customers, these objectives guide the content creation process.
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Once we know who we’re trying to engage with our content and how we’d like them to that, we work with you to design tailored messaging that resonates with your customer.
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A well-structured content calendar is another vital component, helping to schedule topics, formats, and publication timelines for consistent output. Additionally, keyword research and SEO considerations play a significant role in driving organic traffic while quality assurance ensures the content meets established standards before release.
Content planning
Content planning is the organised approach to creating and publishing content that engages with your customer.It’s a process that ensures content is relevant to your target audience and supports marketing goals and business objectives.
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We work with your team to analyse customer behaviour online and in social so we can understand how to bring your audience more of the content they love.
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You don’t have to be everywhere, you just have to be where it matters most. We will advise which distribution channels are vital to your business; optimising content for various platforms to ensures it reaches the intended audience effectively.
Content optimisation
Performance metrics provide insight into how well the content is performing. Analysing content performance enabling continuous improvement in line with overall marketing goals and content creation budgets.
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a comprehensive list of all content pieces available. This may include web pages, blog posts, articles, videos, and downloadable resources.
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Establish criteria for evaluating the content. Common parameters include relevance, accuracy, readability, brand consistency, SEO performance, and overall quality.
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Examine the collected data against the evaluation criteria. Identify high-performing content that aligns with user intent, as well as underperforming content that may need updating or decommissioning.
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Identification of content gaps where new topics or themes may be explored to better serve the audience's needs or to capitalise on emerging trends.
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Based on the findings, develop a plan for future content creation, optimisation and removal. This may involve updating outdated articles, improving SEO strategies, or generating new content to fill identified gaps.
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